What is churn costing your wash?

Enter your sites, members, and churn. See the membership revenue that walks out the door every year.

Your numbers
Mature express sites average about 3,000 active members.
%
$/mo
National average advertised plan is about $34/mo.
Total active members0
Revenue lost to churn, per year
$0

…

Your full churn report

See what cutting churn by 1 or 2 points is worth

  • Members you lose within 12 months
  • Recurring revenue leaving every month
  • Revenue lost per location
  • Revenue kept by cutting churn 1 point
  • Revenue kept by cutting churn 2 points
  • Revenue kept at top-operator churn (3%)

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Give members a reason to stay.inteQ embeds everyday benefits like roadside assistance, travel savings, and pet care into your wash membership, fully managed on our side. It's how we've increased membership retention for ExxonMobil, Shell, and Allstate.

How it's calculated: starting members = locations × members per site. Each month the base shrinks by your churn rate, with no new sign-ups counted, so losses compound through the year. Revenue lost = the monthly membership payments those cancelled members would have made over the rest of the 12 months. Benchmarks: typical wash membership churn of 5 to 10% a month and top operators under 3% (Superoperator); average advertised plan of about $34/mo (WashIndex). Estimates for illustration only.